Within the international context, fashion retailers have suffered the most in the economic downturn in the last years. Nevertheless, the historically high-margin fashion sector"s composite net profit margin was still the highest of all the product groups. Based on the importance of fashion retail sector for the international economy in general, this paper examines the international retailing situation showing sales data between most important retailers around the world in general and Europe in particular. Specifically, this paper offers an overview on fashion retailing sector in the international context in order to study the position of this sector in the international crisis context. Due to the importance of fashion sector for national economies, in this paper is carried out a comparison between two countries characterized for economic growing of this sector in general, and the women segment in particular: United Kingdom and Spain. As conclusion, some solutions are explained to face the current situation by the apparel retail management.