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Ethically minded consumer behavior, retailers’ commitment to sustainable development, and store equity in hypermarkets

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Ethically minded consumer behavior, retailers’ commitment to sustainable development, and store equity in hypermarkets

dc.contributor.author	Sánchez González, Irene
dc.contributor.author	Gil Saura, Irene
dc.contributor.author	Ruiz Molina, María Eugenia
dc.date.accessioned	2022-05-04T06:47:38Z
dc.date.available	2022-05-05T04:45:06Z
dc.date.issued	2020	es_ES
dc.identifier.citation	Sánchez-González I, Gil-Saura I, Ruiz-Molina ME. Ethically Minded Consumer Behavior, Retailers’ Commitment to Sustainable Development, and Store Equity in Hypermarkets. Sustainability. 2020; 12(19):8041.	es_ES
dc.identifier.uri	https://hdl.handle.net/10550/82541
dc.description.abstract	The present paper analyzed the influence of ethically minded consumer behavior on retailer’s commitment to sustainable development as perceived by the consumer, and their contribution to the chain of relationships “store equity–loyalty–word of mouth communication”, in the context of retailing. Responses from 317 hypermarket customers in Ecuador were analyzed. The model was estimated using the partial least squares technique. The results show the sustainable development actions implemented by retailers, together with perceived value, contribute significantly to store equity creation, which explains customer loyalty and, ultimately, positive word-of-mouth communication. However, the most concerned consumers of ethical aspects value the retailer’s efforts towards sustainability to a lesser extent. The findings of this research allow developing a series of implications for the managers of these establishments.	es_ES
dc.language.iso	en	es_ES
dc.subject	ethically minded consumer behavior	es_ES
dc.subject	sustainable development as perceived by consumers	es_ES
dc.subject	perceived value	es_ES
dc.subject	store equity	es_ES
dc.subject	loyalty	es_ES
dc.subject	word-of-mouth	es_ES
dc.title	Ethically minded consumer behavior, retailers’ commitment to sustainable development, and store equity in hypermarkets	es_ES
dc.type	journal article	es_ES
dc.subject.unesco	UNESCO::CIENCIAS ECONÓMICAS	es_ES
dc.identifier.doi	10.3390/su12198041	es_ES
dc.accrualmethod	S	es_ES
dc.embargo.terms	0 days	es_ES