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Pedagogical strategy. Social marketing for social inclusion: case studies

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Pedagogical strategy. Social marketing for social inclusion: case studies

dc.contributor.author	Hernández Fernández, Asunción
dc.contributor.author	Vila López, Natalia
dc.contributor.author	Küster Boluda, Inés
dc.contributor.author	Canales Ronda, Pedro
dc.contributor.author	Gil Guzmán, José
dc.contributor.author	Sorzano Castellón, María
dc.contributor.author	Speranza, Camilla
dc.contributor.author	Suggs, Suzanne
dc.contributor.author	Grudeva, Petya
dc.contributor.author	Petkovski, Lachezar
dc.contributor.author	Bergmans, Koen
dc.contributor.author	Bernardo, Ana
dc.contributor.author	Marto, Anabela
dc.contributor.author	Leitão, Graça
dc.date.accessioned	2022-06-20T08:44:02Z
dc.date.available	2022-06-21T04:45:07Z
dc.date.issued	2022	es_ES
dc.identifier.uri	https://hdl.handle.net/10550/83214
dc.description.abstract	The Social Inclusion Marketing (SIM) Project, which is financed by the Erasmus+ Programme, is the outcome of a concerted 3-year effort between partners and specialists who have developed specialized training on social marketing strategies to put into practice in social organizations. In sum, the motto is Social Marketing for Social Inclusion. It builds on the experience and expertise of four partner organizations – two universities and two nonprofit institutions working with people with disabilities. Their approach is based on practical training and study cases learning, action research and inter-disciplinary thinking. The project was designed to integrate the theoretical framework of social marketing and social inclusion fields to provide better services and quality of life of people with disabilities and their families. It focuses on looking through the needs of disability professionals when faced with a problem and finding solutions under the social marketing lens.	es_ES
dc.language.iso	en	es_ES
dc.title	Pedagogical strategy. Social marketing for social inclusion: case studies	es_ES
dc.type	book	es_ES
dc.subject.unesco	UNESCO::CIENCIAS ECONÓMICAS	es_ES
dc.accrualmethod	-	es_ES
dc.embargo.terms	0 days	es_ES
dc.relation.projectID	2019-1-PT01-KA204-060716	es_ES