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Open innovation and superior performance in SMEs: the mediating role of marketing capabilities and innovation

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Open innovation and superior performance in SMEs: the mediating role of marketing capabilities and innovation

dc.contributor.author	Cruz Rincón, Martha Lucía
dc.contributor.author	Alegre Vidal, Joaquín
dc.contributor.author	Villar García, Cristina
dc.contributor.author	Agredo Díaz, Martha Lucía
dc.contributor.author	Fajardo Ortiz, Mercedes
dc.contributor.author	Puente Castro, Raquel
dc.date.accessioned	2023-07-06T07:13:49Z
dc.date.available	2023-07-07T04:45:06Z
dc.date.issued	2022	es_ES
dc.identifier.citation	Cruz Rincón, M. L.; Alegre Vidal, J.; Villar García, C.; Agredo Díaz, M. L.; Fajardo Ortiz, M.; Puente Castro, R. (2022). Open innovation and superior performance in SMEs: The mediating role of marketing capabilities and innovation. Dirección y Organización, 77, 5-21.	es_ES
dc.identifier.uri	https://hdl.handle.net/10550/88650
dc.description.abstract	Even though many enterprises apply open innovation practices in the search for external sources of knowledge, this does not necessarily translate to improved performance. This issue is especially important for medium and small enterprises (SMEs) which need to expand their knowledge frontiers to survive and achieve superior performance. The objective of this research is to analyze the role of marketing capabilities and innovation in the relationship between open innovation and organizational performance. Using structural equation modeling, this research presents empirical evidence from 154 manufacturing SMEs. Research findings reveal that open innovation alone does not influence organizational performance, confirming that marketing capabilities and innovation play individual and sequential mediation roles in the relationship between open innovation and performance. From this, SME managers, in addition to looking for external knowledge, should develop marketing and innovation capabilities to capitalize this external knowledge and develop effective strategies to significantly impact performance.	es_ES
dc.language.iso	en	es_ES
dc.publisher	ADINGOR, Asociación para el Desarrollo de la Ingeniería de Organización	es_ES
dc.subject	open innovation	es_ES
dc.subject	performance	es_ES
dc.subject	marketing capabilities	es_ES
dc.subject	innovation	es_ES
dc.title	Open innovation and superior performance in SMEs: the mediating role of marketing capabilities and innovation	es_ES
dc.type	journal article	es_ES
dc.subject.unesco	UNESCO::CIENCIAS ECONÓMICAS	es_ES
dc.identifier.doi	10.37610/dyo.v77i0.620	es_ES
dc.accrualmethod	S	es_ES
dc.embargo.terms	0 days	es_ES
dc.type.hasVersion	VoR	es_ES
dc.rights.accessRights	open access	es_ES