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Analyzing online search patterns of music festival tourists

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Analyzing online search patterns of music festival tourists

dc.contributor.author	Montoro Pons, Juan de Dios
dc.contributor.author	Cuadrado García, Manuel
dc.date.accessioned	2023-07-13T10:07:00Z
dc.date.available	2023-07-14T04:45:06Z
dc.date.issued	2021	es_ES
dc.identifier.citation	Montoro-Pons, J. D., & Cuadrado-García, M. (2021). Analyzing online search patterns of music festival tourists. Tourism Economics, 27(6), 1276–1300.	es_ES
dc.identifier.uri	https://hdl.handle.net/10550/88708
dc.description.abstract	Music festivals, as cultural events that induce tourism flows, intermediate both the cultural and travel experience. The present study analyzes online search behavior of potential attenders to a music festival. We hypothesize that the search process reveals latent patterns of behavior of cultural tourists planning to attend music festivals. To this end, information from Google Trends on queries related to three popular music festivals is used to build a network of search topics. Based on it, alternative exponential random graph model specifications are estimated. Findings support the general result of mediated information flows: music festivals induce planning and traveling queries. However, differences relating to the specificities of the cultural event are also found, in particular those regarding what nodes or queries supply the network with more useful information.	es_ES
dc.language.iso	en	es_ES
dc.publisher	Sage Journals	es_ES
dc.subject	cultural participation	es_ES
dc.subject	exponential random graphs models	es_ES
dc.subject	live music consumption	es_ES
dc.subject	user-generated data	es_ES
dc.subject	unstructured data	es_ES
dc.subject	mediated consumer discovery	es_ES
dc.title	Analyzing online search patterns of music festival tourists	es_ES
dc.type	journal article	es_ES
dc.subject.unesco	UNESCO::CIENCIAS ECONÓMICAS	es_ES
dc.identifier.doi	10.1177/1354816620945440	es_ES
dc.accrualmethod	S	es_ES
dc.embargo.terms	0 days	es_ES
dc.type.hasVersion	VoR	es_ES
dc.rights.accessRights	open access	es_ES