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Notas sobre el uso de la retórica en la publicidad televisiva

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dc.contributor.author	Briz Gómez, Antonio
dc.contributor.author	Pruñonosa Tomás, Manuel
dc.contributor.author	Serra Alegre, Enric
dc.date.accessioned	2013-06-17T08:44:31Z
dc.date.available	2013-06-17T08:44:31Z
dc.date.issued	1987
dc.identifier.citation	Briz Gómez, Antonio Pruñonosa Tomás, Manuel Manuel Serra Alegre, Enrique 1987 Notas sobre el uso de la retórica en la publicidad televisiva Estudios de Lingüística (Universidad de Alicante) 4 87 105
dc.identifier.uri	http://hdl.handle.net/10550/28700
dc.description.abstract	We intend to reflect on the use of Rhetoric in t.v. advertising starting from the survey of several spots given off by T.V.E. Therefore, we fix the structural organization of advertisements. Afterwards we study the rhetoric of spot in the sound and in the picture and, mainly, ¡n the conjunction of both bands; in this sense spots are normally based on a rhetorical figure that involves both bands. Our observations set up an essentially metaphoric basis to the construction of publicity message. We infer that advertising works with connotative signs, where the assembly of picture and sound tracks becomes the significant of metaphoric meaning that is insinuated.
dc.relation.ispartof	Estudios de Lingüística (Universidad de Alicante), 1987, vol. 4, p. 87-105
dc.subject	publicitat
dc.title	Notas sobre el uso de la retórica en la publicidad televisiva
dc.type	journal article	es_ES
dc.date.updated	2013-06-17T08:44:31Z
dc.identifier.idgrec	014839
dc.rights.accessRights	open access	es_ES