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Collaborating to innovate : effects on customer knowledge management and performance

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Collaborating to innovate : effects on customer knowledge management and performance

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dc.contributor.author Fidel Criado, Pilar
dc.contributor.author Schlesinger, María Walesska
dc.contributor.author Cervera Taulet, Amparo
dc.date.accessioned 2015-06-15T09:23:15Z
dc.date.available 2015-06-15T09:23:15Z
dc.date.issued 2015
dc.identifier.citation Fidel, Pilar Schlesinger, María Walesska Cervera Taulet, Amparo 2015 Collaborating to innovate : effects on customer knowledge management and performance Journal of Business Research 68 1426 1428
dc.identifier.uri http://hdl.handle.net/10550/44355
dc.description.abstract Scholars regard customer knowledge management (CKM) as a strategic resource for businesses to improve innovation, facilitate the detection of new market opportunities, and support long-term customer relationship management. However, literature suffers from a lack of understanding of customer collaboration's role in the innovation process and innovation orientation in CKM. Accordingly, this paper tests a model examining how both variables act as antecedents of CKM. The model also explores CKM and customer collaboration's effect on marketing results. Findings have important academic and managerial implications, and show that collaboration with customers and openness to innovation are key inputs because of their effects on CKM and marketing results
dc.language.iso eng
dc.relation.ispartof Journal of Business Research, 2015, vol. 68, p. 1426-1428
dc.subject Màrqueting
dc.title Collaborating to innovate : effects on customer knowledge management and performance
dc.type journal article es_ES
dc.date.updated 2015-06-15T09:23:16Z
dc.identifier.idgrec 104168
dc.rights.accessRights open access es_ES

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