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A twofold commodification of 'place' in hotel websites and its consequences for the discursive creation of a tourist identity.

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A twofold commodification of 'place' in hotel websites and its consequences for the discursive creation of a tourist identity.

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dc.contributor.author Dolón Herrero, Rosana
dc.date.accessioned 2016-12-14T11:37:31Z
dc.date.available 2016-12-14T11:37:31Z
dc.date.issued 2016
dc.identifier.citation Dolón Herrero, Rosana 2016 A twofold commodification of 'place' in hotel websites and its consequences for the discursive creation of a tourist identity. Iberica 31 63 82
dc.identifier.uri http://hdl.handle.net/10550/56442
dc.description.abstract Tourism is a global cultural industry and one of the world's largest international trades (Thurlow & Jaworski, 2011). As far as tourism is understood as an agent and channel of globalisation (Pritchard & Jaworski, 2005), it makes sense to investigate it from a critical perspective and analyse how its discourse shapes the tourist experience. The aim of this study is to explore ways in which hotel websites project a place identity for the hotel and, in doing so, for the town or city in which the hotel is located. I will ask how, and in what ways, this representation relies on socio-cultural conventions, which in turn may influence the discursive construction of the social actor 'tourist'. Using Critical Discourse Analysis (see e.g. Fairclough, 1999, 2002) as a framework, I will also draw on Halliday's (1985) transitivity system to identify the representational choices underlying the semantic encoding of the services the hotel offers made by the promoter of the hotel on its website. Using the concordancing tool AntConc 3.4.2 (Anthony, 2014), I will trace patterns of use, allowing for a further qualitative analysis of the data. The study is also of interest to the tourist industry inasmuch as it offers an insight into the social construction of a 'tourist' identity, shaped according to prevailing symbols and codes in modern society.
dc.language.iso eng
dc.relation.ispartof Iberica, 2016, num. 31, p. 63-82
dc.subject Anàlisi del discurs
dc.title A twofold commodification of 'place' in hotel websites and its consequences for the discursive creation of a tourist identity.
dc.type journal article es_ES
dc.date.updated 2016-12-14T11:37:32Z
dc.identifier.idgrec 114752
dc.rights.accessRights open access es_ES

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