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Analysis of the impact of length of stay on the quality of service experience, satisfaction and loyalty

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Analysis of the impact of length of stay on the quality of service experience, satisfaction and loyalty

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dc.contributor.author Pérez Cabañero, Carmen
dc.contributor.author Cervera Taulet, Amparo
dc.contributor.author Schlesinger, María Walesska
dc.date.accessioned 2017-02-13T11:59:56Z
dc.date.available 2017-02-13T11:59:56Z
dc.date.issued 2017
dc.identifier.citation Pérez-Cabañero, Carmen; Cervera Taulet, Amparo; Schlesinger, María Walesska (2017) Analysis of the impact of length of stay on the quality of service experience, satisfaction and loyalty International review of public and nonprofit marketing
dc.identifier.uri http://hdl.handle.net/10550/57150
dc.description.abstract Although length of stay is a relevant variable in destination management, little research has been produced connecting it with tourists' post-consumption behaviour. This research compares the post-consumption behaviour of same-day visitors with overnight tourists in a sample of 398 domestic vacationers at two Mediterranean heritage-and-beach destinations. Although economic research on length of stay posits that there are destination benefits in longer stays, same-day visitors score higher in most of the post-consumption variables under study. Significant differences arise in hedonic aspects of the tourist experience and destination loyalty. Thus, we propose that length of stay can be used as a segmentation variable. Furthermore, destination management organisations need to consider length of stay when designing tourism policies. The tourist product and communication strategies might be adapted to different vacation durations.
dc.language.iso eng
dc.relation.ispartof International review of public and nonprofit marketing, 2017
dc.subject Turisme
dc.title Analysis of the impact of length of stay on the quality of service experience, satisfaction and loyalty
dc.type journal article es_ES
dc.date.updated 2017-02-13T11:59:56Z
dc.identifier.doi 10.1007/s12208-016-0172-9
dc.identifier.idgrec 116031
dc.rights.accessRights open access es_ES

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