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dc.contributor.author | Pérez Cabañero, Carmen | |
dc.contributor.author | Cervera Taulet, Amparo | |
dc.contributor.author | Schlesinger, María Walesska | |
dc.date.accessioned | 2017-02-13T11:59:56Z | |
dc.date.available | 2017-02-13T11:59:56Z | |
dc.date.issued | 2017 | |
dc.identifier.citation | Pérez-Cabañero, Carmen; Cervera Taulet, Amparo; Schlesinger, María Walesska (2017) Analysis of the impact of length of stay on the quality of service experience, satisfaction and loyalty International review of public and nonprofit marketing | |
dc.identifier.uri | http://hdl.handle.net/10550/57150 | |
dc.description.abstract | Although length of stay is a relevant variable in destination management, little research has been produced connecting it with tourists' post-consumption behaviour. This research compares the post-consumption behaviour of same-day visitors with overnight tourists in a sample of 398 domestic vacationers at two Mediterranean heritage-and-beach destinations. Although economic research on length of stay posits that there are destination benefits in longer stays, same-day visitors score higher in most of the post-consumption variables under study. Significant differences arise in hedonic aspects of the tourist experience and destination loyalty. Thus, we propose that length of stay can be used as a segmentation variable. Furthermore, destination management organisations need to consider length of stay when designing tourism policies. The tourist product and communication strategies might be adapted to different vacation durations. | |
dc.language.iso | eng | |
dc.relation.ispartof | International review of public and nonprofit marketing, 2017 | |
dc.subject | Turisme | |
dc.title | Analysis of the impact of length of stay on the quality of service experience, satisfaction and loyalty | |
dc.type | journal article | es_ES |
dc.date.updated | 2017-02-13T11:59:56Z | |
dc.identifier.doi | 10.1007/s12208-016-0172-9 | |
dc.identifier.idgrec | 116031 | |
dc.rights.accessRights | open access | es_ES |