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Citizen engagement on spanish political parties' facebook pages: analysis of the 2015 electoral campaign comments

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Citizen engagement on spanish political parties' facebook pages: analysis of the 2015 electoral campaign comments

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dc.contributor.author Fenoll, Vicente
dc.contributor.author Cano Orón, Lorena
dc.date.accessioned 2017-11-20T12:43:14Z
dc.date.available 2017-11-20T12:43:14Z
dc.date.issued 2017
dc.identifier.citation Fenoll Tomé, Francisco Vicente Cano Orón, Lorena 2017 Citizen engagement on spanish political parties' facebook pages: analysis of the 2015 electoral campaign comments Communication & society 30 4 131 145
dc.identifier.uri http://hdl.handle.net/10550/63162
dc.description.abstract Political parties' use of social networks to spread their messages allows for citizen engagement and fosters debate among social networks users. In this paper, we analyze said engagement in the comments written by citizens on the Facebook pages of the major Spanish political parties during the 2015 general election campaign. We describe the characteristics of citizen engagement in a political context and determine if there are any differences amongst the comments published on the political parties' pages. We employ a two-phase quantitative methodology. First, we analyze the distribution of the 68,747 citizen comments posted on the profiles of PP, PSOE, Podemos, and Ciudadanos, based on the level of engagement and which party's page they appear on. Second, we perform a computerized content analysis of the comments to identity the most used words, the emotional valence of the messages, and the type of language citizens use to interact with one another. The results indicate that users associated with the new parties engage in such ways that differ from those users associated with the traditional parties. Moreover, interaction among users of these platforms is characterized by disagreement and more negative, offensive language, especially on the Facebook pages of the most ideologically polarized parties.
dc.language.iso eng
dc.relation.ispartof Communication & society, 2017, vol. 30, num. 4, p. 131-145
dc.subject Comunicació i tecnologia
dc.title Citizen engagement on spanish political parties' facebook pages: analysis of the 2015 electoral campaign comments
dc.type journal article es_ES
dc.date.updated 2017-11-20T12:43:15Z
dc.identifier.doi 10.15581/003.30.3.131-147
dc.identifier.idgrec 120038
dc.rights.accessRights open access es_ES

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