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How does the online sevice level influence consumers' purchase intentions before a transaction? A formative approac

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How does the online sevice level influence consumers' purchase intentions before a transaction? A formative approac

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dc.contributor.author Küster Boluda, Inés
dc.contributor.author Vila López, Natalia
dc.contributor.author Canales Ronda, Pedro
dc.date.accessioned 2017-12-04T09:19:24Z
dc.date.available 2017-12-04T09:19:24Z
dc.date.issued 2016
dc.identifier.citation Küster Boluda, Inés Vila López, Natalia Canales Ronda, Pedro 2016 How does the online sevice level influence consumers' purchase intentions before a transaction? A formative approac European journal of management and business economics 25 3 111 120
dc.identifier.uri http://hdl.handle.net/10550/63460
dc.description.abstract The present paper tries to study the impact of online services level in contexts where transactions have not been done yet, through the adoption of a formative approach. In this scene, the present research considers two main dimensions of online services (pre-purchase services and transaction-related services) in a context of clothing purchasing process. Before defining the research and determining the sector to be analyzed, 7 focus groups were conducted. From the obtained conclusions, this study was carried on in the textile sector. A survey with 370 effective respondents was carried out. To measure the different concepts in the model, several scales were used based on literature proposals. Our model was estimated through partial least squares with SmartPLS (Ringle, Wende, & Will, 2005). Empirical findings provide that both transactions related services and pre-purchase services are determinants of the navigation experience. At the same time, navigation experiences affect attitude to the web, which affects purchase intention. All of this in the SME clothing e-retailing industry.
dc.relation.ispartof European journal of management and business economics, 2016, vol. 25, num. 3, p. 111-120
dc.subject Compres
dc.subject Economia
dc.subject Consum (Economia)
dc.title How does the online sevice level influence consumers' purchase intentions before a transaction? A formative approac
dc.type journal article es_ES
dc.date.updated 2017-12-04T09:19:24Z
dc.identifier.doi 10.1016/j.redeen.2016.04.001
dc.identifier.idgrec 116509
dc.rights.accessRights open access es_ES

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