Current psychiatry helps to shape a culture where many discomforts that could be explained from the social point of view are understood as individual problems that need pharmacological or psychotherapeutic treatment. This situation is clearly supported by the benefits obtained by various agents involved in it: economic benefit for the pharmaceutical industry, benefits in terms of prestige for professionals, benefits in terms of patients or familias rejecting all responsibility, etc. However, we consider that the damages, both for the individual subjects caught in this network, and for society as a whole, are terrible. We will point out examples of how psychiatry appears in the mass media and works of popular culture and we will consider that something we should try to do in search of an emancipatory change, both from an individual and social point of view. Keywords: psychiatry, culture, pharmaceutical industry, psychotherapy, social change.