This article addresses the discourse of assisted reproduction technology. By analyzing texts produced by fertility clinics, the aim is to describe the current role of reproductive treatments and to consider their benefits in undermining well-established stereotypes. First, the increase in the use of assisted reproductive technologies breaks down the hegemonic narrative of human conception (in which the powerful sperm conquers the egg to start a new life). Second, in fertility clinic human reproduction should be considered a collective task, in which fruitful relationships are developed. Third, assisted reproductive technology fosters the emergence of new subjectivities linked to motherhood/fatherhood and filiation, which destabilize prevailing gender and family identities. As an example of a new subjectivity, jubilee motherhood is proposed. The fusion of body and technology in it challenges the social construction of infertility. Keywords: fertility clinic, assisted reproductive technology, motherhood, filiation, subjectivity, medical discourse.