This article presents the results of a single-case experiment of alternative treatments in which a participant applied the Self-Regulation Therapy (SRT) to reproduce the effects of a stimulant drug, methylphenidate, and a sedative, alcohol. The SRT is a learning procedure based on classic conditioning and suggestion that reproduces the effect of drugs by remembering the effects they have. The participant reproduced the effects of both drugs during ten sessions held on 5 consecutive days. To record effects, adjective scales were used that measured Drug effect, High, Rush, Energy, Tension and the General Factor of Personality (GFP). The results indicated that the participant was capable of independently reproducing the effects of both the above-cited drugs, and that most of these effects were graphically represented as an inverted U-shape. This inverted U can be interpreted as a process in which effects of drugs become progressively more marked (sensitization) to become progressively less marked (tolerance). In this way, the inverted U represents the equivalent to a complete process of becoming addicted to a drug. The participant ?learnt to be an addict? without using drugs. The theoretical implications and therapeutic potential of this procedure are discussed.