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Conflict and segregation in networks: an experiment on the interplay between individual preferences and social influence

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IMPORTANT: Aquest repositori està en una versió antiga des del 3/12/2023. La nova instal.lació está en https://roderic.uv.es/

Conflict and segregation in networks: an experiment on the interplay between individual preferences and social influence

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Ellwardt, Lea; Hernández, Penélope; Martínez-Cánovas, Guillem; Muñoz-Herrera, Manuel

Aquest document és un/a article, creat/da en: 2016

We examine the interplay between a person's individual preference and the social influence others exert. We provide a model of network relationships with conflicting preferences, where individuals are better off coordinating with those around them, but not all pre- fer the same action. We test our model in an experiment, varying the level of conflicting preferences between individuals. Our find- ings suggest that preferences are more salient than social influence, under conflicting preferences: subjects relate mainly with others who prefer the same. This leads to two undesirable outcomes: net- work segregation and social inefficiency. The same force that helps people individually hurts society.

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