The aim of this article is to analyze interviews to 30 women from 21 to 40 years old from middle and low socioeconomic sectors and a corpus of their photographs published online in the process of their pregnancy, putting it in dialogue with the online photographs about health care campaigns in pregnancy of the National Ministry of Health in Argentina. We are interested in analyze this cutout of reality, that place where people want to throw light, which implies the photography; especially to be able to identify, analyze and understand what is left out of that cutout, what is intended to be invisible. Our research findings shows that it is a process of fragmentation and hierarchization of the mother's body ?in privilege of the subject in the womb- respect to the female subject that develops it?, as well as the hegemony of the individuation of the responsibility of health care; in other words, the hegemony of modern and neo-liberal patriarchal and individualist values.