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- Didáctica de las ciencias experimentales y sociales
- Didáctica de las ciencias experimentales y sociales. No. 34
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¿Te gusta conducir? Una mirada crítica desde la publicidad de coches y su retórica medioambiental
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| García Martín, Miguel Angel | |||
| Aquest document és un/a article, creat/da en: 2018 | |||
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| Sustainable development, as well as other narratives within the framework of environmental conservation, is often used as an advertising resource to improve a brand image. In this paper, a teaching proposal based on a critical analysis of the discourse of a set of television commercials is presented. Specific attention is given to the car industry, due to its huge environmental implications and its impact in mass media and popular culture. This study highlights that persuasive discourses around automobile still persist, which are more emotional than rational, as a way to elude the true debates about today's social and environmental challenges. | |||
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