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Communicative differences between emergent and traditional parties: an analysis of facebook posts from spain's 2015 general election campaign

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dc.contributor.author	Fenoll, Vicente
dc.contributor.author	Cano Orón, Lorena
dc.date.accessioned	2019-12-10T09:05:21Z
dc.date.available	2019-12-10T09:05:21Z
dc.date.issued	2019
dc.identifier.citation	Fenoll Tomé, Francisco Vicente Cano Orón, Lorena 2019 Communicative differences between emergent and traditional parties: an analysis of facebook posts from spain's 2015 general election campaign Zer 24 46 37 51
dc.identifier.uri	https://hdl.handle.net/10550/72416
dc.description.abstract	Social media has revolutionized political communication. It offers political parties a mass communication channel that lets them customize and create direct communication with citizens. This study analyses the posts of the main Spanish political parties on their Facebook pages during the 2015 general elections campaign. We quantitatively analyse the parties' frequency of publication on this social network and the content of their messages through a computerized content analysis. The results indicate that traditional and emergent parties manage their Facebook pages in distinct ways.
dc.language.iso	eng
dc.relation.ispartof	Zer , 2019, vol. 24, num. 46, p. 37-51
dc.subject	Mitjans de comunicació de massa
dc.title	Communicative differences between emergent and traditional parties: an analysis of facebook posts from spain's 2015 general election campaign
dc.type	journal article	es_ES
dc.date.updated	2019-12-10T09:05:21Z
dc.identifier.doi	10.1387/zer.20225
dc.identifier.idgrec	135326
dc.rights.accessRights	open access	es_ES