This article proposes a reflection on the gaze and the visual as constituents and constructors of cultural reality. A study articulated through the cultural analysis of ideas and key concepts as a method of reflection. The construction of reality has always been a political fact directed by the factual powers, but when the potential of audiovisual and digital creation to generate possible worlds comes into play since the last century, the situation has mutated towards a context where the creation and colonization of visual (and therefore real) worlds is a priority for political strategies. Such a cultural phenomenon is proposed as an eminently ideological fact: the gaze takes on special relevance in a cosmos mediated by the image, the audiovisual, the digital, through its devices. The gaze (on the world), more than ever, is a political fact; the production of images generated through multiple devices stands as the main act in the construction of the personal and collective gaze. The construction of images depends on that (ideological) machinery of devices and instruments arranged for their configuration, the politics of image generation and the usability of such devices, as well as the iconic production itself. The gaze and its construction maintain profound pedagogical implications, where the moving image becomes a powerful instrument of educational and, by extension, social transformation. Keywords: gaze, cinema, audiovisuals, ideology, cultural hegemony, visual education.