The value to society of the transfer of scientific knowledge is indisputable, however, it is essential to uncover effective transfer strategies in order to generate social and educational impact. This article aims to analyse the relevance and impact of the dissemination of scientific articles on the science development process and its transfer to society. This study also reflects on the use of new dissemination channels to increase the visibility and transfer of scientific developments. Specifically, it explores the analytics of the blog used by the Aula Magna 2.0 consortium as a science dissemination resource to generate impact. The article follows a descriptive quantitative methodology that is based on an empirical analysis of data collective from the collaborative academic blog of the aforementioned consortium. It examines the potential of this blog to promote visibility, impact and knowledge transfer in the context of scientific education journals. The main findings highlight the relevance of new scientific communication channels, as well as the need for new indicators and criteria for assessing academic and social impact. These new channels increase research visibility and provide opportunities to transfer produced knowledge by adapting the communicative approach, format and style to different target groups. In the case of the Aula Magna 2.0 blog, the data presented allows us to conclude that it is a valuable tool for disseminating knowledge through a collaboration strategy, while also generating social and educational impact.