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Fintech strategy: E-Reputation

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Fintech strategy: E-Reputation

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dc.contributor.author Moccia, Salvatore
dc.contributor.author Rodríguez García, María
dc.contributor.author Tomic, Igor
dc.date.accessioned 2021-05-26T09:55:34Z
dc.date.available 2021-05-26T09:55:34Z
dc.date.issued 2021
dc.identifier.citation Moccia, Salvatore Rodríguez García, María Tomic, Igor 2021 Fintech strategy: E-Reputation International Journal of Intellectual Property Management 11 1 38 53
dc.identifier.uri https://hdl.handle.net/10550/79424
dc.description.abstract Digital media use applied to professional atmosphere is increasing its relevance in the companies of the 21st century. As a consequence, organisations should bear this fact in mind and adapt their corporate strategies to the new market demands. Online social networks offer customers the possibility to bring attention to issues they believe need to be addresses by organisations. Added to this, e-reputation plays a pivotal role in determining a company's competitive advantage. This paper studies the role of e-communications in an organisation's strategy and how analytics and modelling techniques are used to take advantage of the digital media content. It discusses the historical reputational challenged experienced by banks and how can the current fintech industry take advantage of past errors. Finally, an overview of effective mechanisms to improve e-reputation is presented.
dc.relation.ispartof International Journal of Intellectual Property Management, 2021, vol. 11, num. 1, p. 38-53
dc.subject Negocis
dc.title Fintech strategy: E-Reputation
dc.type journal article es_ES
dc.date.updated 2021-05-26T09:55:35Z
dc.identifier.doi 10.1504/IJIPM.2021.113367
dc.identifier.idgrec 145681
dc.rights.accessRights open access es_ES

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