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On analogical knowledge : metaphors in biotechnology discourse

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On analogical knowledge : metaphors in biotechnology discourse

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dc.contributor.author Salvador Liern, Vicent es
dc.date.accessioned 2021-06-14T11:16:08Z
dc.date.available 2021-06-14T11:16:08Z
dc.date.issued 2019 es
dc.identifier.citation Salvador Liern, Vicent. On analogical knowledge : metaphors in biotechnology discourse. En: Mètode Science Studies Journal: Annual Review, 9 2019: 46-51 es
dc.identifier.uri https://hdl.handle.net/10550/79640
dc.description.abstract During a period dominated by positivist thinking, metaphors seemed incompatible with science, at least for the most common manifestations of scientific discourse. However, this apparent transgression is now considered essential and even advantageous for the construction of knowledge. The terminology of specialised knowledge, like that from the field of biotechnology, undoubtedly contains metaphors. In the discourse related to scientific dissemination and the mass media, the use of metaphors is more original which makes them more attractive as strategies to increase the intelligibility of concepts and to stimulate layperson audiences. Thus, anthropomorphic projections are one of the types of metaphor which performs the best in the context of this type of discourse. es
dc.title On analogical knowledge : metaphors in biotechnology discourse es
dc.type journal article es_ES
dc.subject.unesco es
dc.identifier.doi es
dc.type.hasVersion VoR es_ES

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