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'Where Have I Heard It?' Assessing the Recall of Traffic Safety Campaigns in the Dominican Republic

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'Where Have I Heard It?' Assessing the Recall of Traffic Safety Campaigns in the Dominican Republic

dc.contributor.author	Alonso Plá, Francisco Manuel
dc.contributor.author	Faus, Mireia
dc.contributor.author	Fernández Fernández, Cesáreo
dc.contributor.author	Useche, Sergio A.
dc.date.accessioned	2021-11-11T12:01:15Z
dc.date.available	2021-11-11T12:01:15Z
dc.date.issued	2021
dc.identifier.citation	Alonso Plá, Francisco Manuel Faus, Mireia Fernández Fernández, Cesáreo Useche, Sergio A. 2021 'Where Have I Heard It?' Assessing the Recall of Traffic Safety Campaigns in the Dominican Republic Energies 14 18 5792
dc.identifier.uri	https://hdl.handle.net/10550/80708
dc.description.abstract	Although traffic crashes are the eighth leading cause of death in the world, and are linked to vehicle and infrastructure-related factors, crash-related fatality rates are much higher in low-income countries. Particularly, the Dominican Republic is the country with the highest accident rate in the whole American continent. Therefore, in the past few years, public agencies have been developing different measures aimed at reducing traffic fatalities, including road safety campaigns. The aim of the present study was to assess the recalling of such campaigns among the Dominican population, which may serve as an additional indicator to evaluate their effectiveness in this and other countries of the region presenting similar traffic safety issues. For this cross-sectional study, a nationwide sample composed of 1260 people (50% males and 50% females) with a mean age of 39.3 years was used. The data were collected through personal interviews. Overall, the recall of traffic safety campaigns was found to be very low (9%); male drivers who were employed, possessed a driver's license and habitually drove were the ones who could commonly remember these campaigns. The results of this study suggest that further evaluation and follow-up could help to maximize the impact of future traffic campaigns and advertisements in the Dominican Republic, as well as in other emerging countries of the region with similar characteristics. Further, key segments of the population such as the female, young, less formally educated and non-driving populations should be also targeted for further actions in this regard
dc.language.iso	eng
dc.relation.ispartof	Energies, 2021, vol. 14, num. 18, p. 5792
dc.subject	Seguretat viària
dc.subject	Mitjans de comunicació de massa
dc.subject	Comunicació
dc.subject	Transport
dc.title	'Where Have I Heard It?' Assessing the Recall of Traffic Safety Campaigns in the Dominican Republic
dc.type	journal article	es_ES
dc.date.updated	2021-11-11T12:01:16Z
dc.identifier.doi	10.3390/en14185792
dc.identifier.idgrec	148969
dc.rights.accessRights	open access	es_ES