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Are Traffic Announcements Really Effective? A Systematic Review of Evaluations of Crash-Prevention Communication Campaigns

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Are Traffic Announcements Really Effective? A Systematic Review of Evaluations of Crash-Prevention Communication Campaigns

dc.contributor.author	Faus, Mireia
dc.contributor.author	Alonso Plá, Francisco Manuel
dc.contributor.author	Fernández, Cesáreo
dc.contributor.author	Useche, Sergio A.
dc.date.accessioned	2021-11-11T16:48:11Z
dc.date.available	2021-11-11T16:48:11Z
dc.date.issued	2021
dc.identifier.citation	Faus, Mireia Alonso PLá, Francisco Manuel Fernández, Cesáreo Useche, Sergio A. 2021 Are Traffic Announcements Really Effective? A Systematic Review of Evaluations of Crash-Prevention Communication Campaigns Safety 7 4 66
dc.identifier.uri	https://hdl.handle.net/10550/80713
dc.description.abstract	Communication campaigns are commonly used in the traffic and road safety sector to raise public awareness of the importance of avoiding risky road user attitudes and behaviors. Surprisingly few of these communication campaigns evaluate their effectiveness in a formal and comprehensive manner. The core aim of the present systematic review is to identify the type of studies that evaluate the effectiveness of campaigns in this sector, in order to identify and contrast their main findings. This systematic review followed the PRISMA methodology, by means of which the relevant articles based on the search term were identified. A total of 613 indexed articles were filtered, and a final set of 27 articles directly addressing the issue was analyzed. Search strategies were developed and conducted in WOS, Scopus, NCBI, Google Scholar and APA databases. The selected articles point out that, although advertisements alone have a certain positive effect, their effectiveness is substantially increased if they are accompanied by other preventive measures such as legislation or road safety education. In any case, more evaluations of traffic campaigns are needed to identify which techniques are effective and which are not, and which should therefore be replaced by new methods of behavior modification in future communication campaigns.
dc.language.iso	eng
dc.relation.ispartof	Safety, 2021, vol. 7, num. 4, p. 66
dc.subject	Psicologia
dc.subject	Seguretat viària
dc.title	Are Traffic Announcements Really Effective? A Systematic Review of Evaluations of Crash-Prevention Communication Campaigns
dc.type	journal article	es_ES
dc.date.updated	2021-11-11T16:48:12Z
dc.identifier.doi	10.3390/safety7040066
dc.identifier.idgrec	148970
dc.rights.accessRights	open access	es_ES