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Sustainability in hospitality marketing during the covid-19 pandemic. Content analysis of consumer empirical research

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Sustainability in hospitality marketing during the covid-19 pandemic. Content analysis of consumer empirical research

dc.contributor.author	Seric, Maja
dc.contributor.author	Seric, Mario
dc.date.accessioned	2022-04-13T10:58:23Z
dc.date.available	2022-04-14T04:45:05Z
dc.date.issued	2021	es_ES
dc.identifier.citation	Šerić M, Šerić M. Sustainability in Hospitality Marketing during the COVID-19 Pandemic. Content Analysis of Consumer Empirical Research. Sustainability. 2021; 13(18):10456.	es_ES
dc.identifier.uri	https://hdl.handle.net/10550/82330
dc.description.abstract	This study performs content analysis of consumer empirical research dealing with sustainability issues in hospitality marketing literature during the outbreak of COVID-19. Papers published in the Social Sciences Citation Index (SSCI) ranked hospitality journals from January 2020 up to and including May 2021 are reviewed. The total of 46 papers met the search criteria and were subject to content analysis. The reviewed papers are classified based on research topics, variables, and themes; method and study design; data analysis; sample; industry; and location. Consumer perceptions are the dominant research theme, followed by technology innovation, communication and media, consumer emotions and psychological conditions, and other themes. Quantitative research is the main method with online surveys mostly used for study design. Analysis of moderation/mediation is the most frequently employed analytical method, whereas the majority of investigated samples have more than 300 cases. The restaurant industry received the highest attention, followed by hotel and other lodging industries, while the USA and Greater China are the most investigated geographical areas. Research findings are discussed according to the identified research themes and specific directions for future research are provided.	es_ES
dc.language.iso	en	es_ES
dc.subject	sustainability	es_ES
dc.subject	marketing	es_ES
dc.subject	hospitality	es_ES
dc.subject	consumers	es_ES
dc.subject	empirical research	es_ES
dc.subject	covid-19	es_ES
dc.subject	content analysis	es_ES
dc.title	Sustainability in hospitality marketing during the covid-19 pandemic. Content analysis of consumer empirical research	es_ES
dc.type	journal article	es_ES
dc.subject.unesco	UNESCO::CIENCIAS ECONÓMICAS	es_ES
dc.identifier.doi	10.3390/su131810456	es_ES
dc.accrualmethod	S	es_ES
dc.embargo.terms	0 days	es_ES