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Sustainability, store equity, and satisfaction: the moderating effect of gender in retailing

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Sustainability, store equity, and satisfaction: the moderating effect of gender in retailing

dc.contributor.author	Marín García, Antonio
dc.contributor.author	Gil Saura, Irene
dc.contributor.author	Ruiz Molina, María Eugenia
dc.contributor.author	Berenguer Contrí, Gloria
dc.date.accessioned	2022-05-02T07:48:46Z
dc.date.available	2022-05-03T04:45:07Z
dc.date.issued	2021	es_ES
dc.identifier.citation	Marín-García A, Gil-Saura I, Ruiz-Molina ME, Berenguer-Contrí G. Sustainability, Store Equity, and Satisfaction: The Moderating Effect of Gender in Retailing. Sustainability. 2021; 13(2):1010.	es_ES
dc.identifier.uri	https://hdl.handle.net/10550/82485
dc.description.abstract	Currently, sustainability emerges as a key element on which the development of competitive advantages for businesses is based. In the dynamic and turbulent environment in which retail companies operate, sustainable practices are posited as an opportunity for their progress and survival. Through this article, it is intended to advance the nature and dimensions of this construct and examine its influence on store equity and consumer satisfaction. Furthermore, this work analyses the moderating effect of gender on these variables and the mediating nature of brand equity in the development of consumer satisfaction. All this is developed through a quantitative study carried out on a sample of 510 consumers of different food retail commercial formats (hypermarkets, supermarkets, and discount stores) in Spain. The technique used for data analysis is partial least squares (PLS) regression. The results show the importance of sustainability and brand equity in the development of consumer satisfaction in the retail sector, with the intensity of its effects being a gender issue. On the other hand, brand equity is positioned as a key element thanks to its mediating effect between sustainability and satisfaction. All of this points to the need to move towards more sustainable business models.	es_ES
dc.language.iso	en	es_ES
dc.subject	sustainability	es_ES
dc.subject	store equity	es_ES
dc.subject	satisfaction	es_ES
dc.subject	gender	es_ES
dc.subject	retail	es_ES
dc.title	Sustainability, store equity, and satisfaction: the moderating effect of gender in retailing	es_ES
dc.type	journal article	es_ES
dc.subject.unesco	UNESCO::CIENCIAS ECONÓMICAS	es_ES
dc.identifier.doi	10.3390/su13021010	es_ES
dc.accrualmethod	S	es_ES
dc.embargo.terms	0 days	es_ES