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Audit institutions in the european union: public service promotion, environmental engagement and covid crisis communication through social media

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Audit institutions in the european union: public service promotion, environmental engagement and covid crisis communication through social media

dc.contributor.author	Hancu Budui, Andreea
dc.contributor.author	Zorio Grima, Ana
dc.contributor.author	Blanco Vega, Jose
dc.date.accessioned	2022-05-03T08:09:55Z
dc.date.available	2022-05-04T04:45:05Z
dc.date.issued	2020	es_ES
dc.identifier.citation	Hancu-Budui A, Zorio-Grima A, Blanco-Vega J. Audit Institutions in the European Union: Public Service Promotion, Environmental Engagement and COVID Crisis Communication through Social Media. Sustainability. 2020; 12(23):9816.	es_ES
dc.identifier.uri	https://hdl.handle.net/10550/82523
dc.description.abstract	This article analyses Social Media (SM) use as a promotion tool for public institutions in the public audit sector. The authors propose a quantitative model to assess online engagement of 94 European audit institutions (national and regional) with their stakeholders, based on SM and web activity metrics of these institutions, with a focus on pressing matters such as environment, sustainability and the current COVID pandemic. The proposed model may be applied to assess organisations from any public or private sector. The research finds that SM presence helps audit institutions to promote their services more effectively by directing their stakeholders to extensive content on the audit institutions’ websites, thus contributing to an increase in their web traffic. Most audit institutions do not have a strategy for the online promotion of their services and work outputs, nor do they, in general, use SM for intensively promoting environmental or sustainability-related messages. The only exception is the European Court of Auditors, who clearly promotes its environment-related activity by actively and increasingly posting on SM and referencing its reports. Audit institutions could benefit from the nature of their evidence-based activity and promote their findings on emerging topics to positively influence public policies and accountability at all levels.	es_ES
dc.language.iso	en	es_ES
dc.subject	public services promotion	es_ES
dc.subject	online communication	es_ES
dc.subject	social media	es_ES
dc.subject	sustainability	es_ES
dc.subject	environment	es_ES
dc.subject	environmental sustainability	es_ES
dc.subject	covid	es_ES
dc.title	Audit institutions in the european union: public service promotion, environmental engagement and covid crisis communication through social media	es_ES
dc.type	journal article	es_ES
dc.subject.unesco	UNESCO::CIENCIAS ECONÓMICAS	es_ES
dc.identifier.doi	10.3390/su12239816	es_ES
dc.accrualmethod	S	es_ES
dc.embargo.terms	0 days	es_ES