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The role of travel motivations and social media use in consumer interactive behaviour: a uses and gratifications perspective

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The role of travel motivations and social media use in consumer interactive behaviour: a uses and gratifications perspective

dc.contributor.author	Chavez, Luciana
dc.contributor.author	Ruiz, Carla
dc.contributor.author	Curras, Rafael
dc.contributor.author	Hernández, Blanca
dc.date.accessioned	2022-05-04T06:48:30Z
dc.date.available	2022-05-05T04:45:06Z
dc.date.issued	2020	es_ES
dc.identifier.citation	Chavez L, Ruiz C, Curras R, Hernandez B. The Role of Travel Motivations and Social Media Use in Consumer Interactive Behaviour: A Uses and Gratifications Perspective. Sustainability. 2020; 12(21):8789.	es_ES
dc.identifier.uri	https://hdl.handle.net/10550/82543
dc.description.abstract	This paper explores the influence of travel motivations and the gratification provided by social media in consumer stickiness to social media, intention to create user-generated content, and electronic word of mouth (eWOM) review adoption. The study follows a mixed-methods approach. First, a concept mapping study was undertaken to identify the main travel motivations and the gratifications provided by social media when consumers search for information on tourism destinations. A second study using structural equation modelling and SmartPLS 3.2.7 with a sample of 401 heavy users of social media showed the relationships between individual travel motivations and gratifications provided by social media and consumer stickiness, intention to share user-generated content (UGC), and eWOM review adoption.	es_ES
dc.language.iso	en	es_ES
dc.subject	uses and gratifications	es_ES
dc.subject	stickiness	es_ES
dc.subject	user-generated content	es_ES
dc.subject	ewom	es_ES
dc.subject	social media	es_ES
dc.subject	travel motivations	es_ES
dc.title	The role of travel motivations and social media use in consumer interactive behaviour: a uses and gratifications perspective	es_ES
dc.type	journal article	es_ES
dc.subject.unesco	UNESCO::CIENCIAS ECONÓMICAS	es_ES
dc.identifier.doi	10.3390/su12218789	es_ES
dc.accrualmethod	S	es_ES
dc.embargo.terms	0 days	es_ES