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Social determinants of success: social media, corporate governance and revenue

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Social determinants of success: social media, corporate governance and revenue

dc.contributor.author	Paniagua Soriano, Jordi
dc.contributor.author	Rivelles, Rafael
dc.contributor.author	Sapena, Juan
dc.date.accessioned	2022-05-06T06:48:32Z
dc.date.available	2022-05-07T04:45:06Z
dc.date.issued	2019	es_ES
dc.identifier.citation	Paniagua J, Rivelles R, Sapena J. Social Determinants of Success: Social Media, Corporate Governance and Revenue. Sustainability. 2019; 11(19):5164.	es_ES
dc.identifier.uri	https://hdl.handle.net/10550/82627
dc.description.abstract	This study examined how social media (Twitter and LinkedIn) relates to the operating revenue by investigating the effect of the use of social media by the board of directors. To tackle this question, we analyzed the mediating and moderating relationship of social media on the effect of board size in operating revenue (turnover). We studied the implications of the use of social media by the board members by using structural equation modeling (SEM). The data consisted of a random sample of 100 companies listed on the NASDAQ. The study makes two main contributions. First, it shows interesting differences in the use of social media for the operating revenue. Our results suggest that while Twitter mediated and inhibited the negative effect of board size on revenue, LinkedIn moderated and re-enforced this effect. Second, it offers marketers and managers some useful hints about the relationship between social media and financial performance.	es_ES
dc.language.iso	en	es_ES
dc.subject	social media	es_ES
dc.subject	twitter	es_ES
dc.subject	turnover	es_ES
dc.subject	corporate government	es_ES
dc.subject	board of directors	es_ES
dc.subject	board members	es_ES
dc.title	Social determinants of success: social media, corporate governance and revenue	es_ES
dc.type	journal article	es_ES
dc.subject.unesco	UNESCO::CIENCIAS ECONÓMICAS	es_ES
dc.identifier.doi	10.3390/su11195164	es_ES
dc.accrualmethod	S	es_ES
dc.embargo.terms	0 days	es_ES