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Csr communication strategies of Colombian business groups: an analysis of corporate reports

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Csr communication strategies of Colombian business groups: an analysis of corporate reports

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dc.contributor.author Correa García, Jaime Andrés
dc.contributor.author García Benau, María Antonia
dc.contributor.author Garcia Meca, Emma
dc.date.accessioned 2022-05-10T08:36:39Z
dc.date.available 2022-05-11T04:45:06Z
dc.date.issued 2018 es_ES
dc.identifier.citation Correa-Garcia J-A, Garcia-Benau M-A, Garcia-Meca E. CSR Communication Strategies of Colombian Business Groups: An Analysis of Corporate Reports. Sustainability. 2018; 10(5):1602. es_ES
dc.identifier.uri https://hdl.handle.net/10550/82700
dc.description.abstract The aim of this paper is to assess stakeholder orientation and corporate social responsibility (CSR) communication strategies in the business groups (BGs) of an emerging economy by means of content analysis. We worked with 30 non-financial BGs taken from the Colombian Stock Exchange. The study uses as its unit of analysis corporate reports that have been classified into four categories: annual reports (ARs), sustainability reports (SRs), combined reports (CRs), and integrated reports (IRs). The results show that IRs are the most similar reports, that Colombian BGs are mainly employee-oriented (ARs, SRs, CRs) and shareholder-oriented (IRs), and that response and involvement communication strategies are the most commonly used. Our research has theoretical and practical implications based on the assumption that the study of corporate reports has particular importance for those BGs with diversification strategies and international orientation, since it opens possibilities for future research. es_ES
dc.language.iso en es_ES
dc.subject csr communication strategies es_ES
dc.subject business groups es_ES
dc.subject Colombia es_ES
dc.subject stakeholder theory es_ES
dc.subject content analysis es_ES
dc.subject corporate report es_ES
dc.title Csr communication strategies of Colombian business groups: an analysis of corporate reports es_ES
dc.type journal article es_ES
dc.subject.unesco UNESCO::CIENCIAS ECONÓMICAS es_ES
dc.identifier.doi 10.3390/su10051602 es_ES
dc.accrualmethod S es_ES
dc.embargo.terms 0 days es_ES

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