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Physical activity using social media during the COVID-19 pandemic: the perceptions of sports science students

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Physical activity using social media during the COVID-19 pandemic: the perceptions of sports science students

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dc.contributor.author López Carril, Samuel
dc.contributor.author Escamilla-Fajardo, Paloma
dc.contributor.author Alguacil, Mario
dc.date.accessioned 2022-05-16T18:38:44Z
dc.date.available 2022-05-16T18:38:44Z
dc.date.issued 2021
dc.identifier.citation López Carril, Samuel Escamilla-Fajardo, Paloma Alguacil, Mario 2021 Physical activity using social media during the COVID-19 pandemic: the perceptions of sports science students Physical Culture and Sport Studies and Research 92 1 19 31
dc.identifier.uri https://hdl.handle.net/10550/82794
dc.description.abstract During the period of the COVID-19 lockdown, sports organizations and companies had to look for new ways to connect with their customers by offering physical activity (PA) alternatives to do at home. This study explores the perceptions of 175 undergraduate sports science students regarding their social media (SM) and PA patterns during the first Spanish COVID-19 lockdown period (March to May 2020). From their homes, the students completed an ad hoc online questionnaire. The data was analyzed using SPSS 23.0 software to perform descriptive and inferential analysis (t-test). The results show that the participants used SM during the COVID-19 lockdown to visualize or practice PA, perceiving SM platforms as channels through which to motivate themselves to perform PA, promote it or learn about new training disciplines. Significant gender differences were found with respect to the practice of PA using SM, with females showing higher scores than males. YouTube and Instagram were the most used SM platforms for viewing or practicing PA. In terms of practical implications, this study reinforces the role of SM in sports management for creating opportunities to connect with customers and offer innovative PA proposals in the challenging period brought on by COVID-19.
dc.language.iso eng
dc.relation.ispartof Physical Culture and Sport Studies and Research, 2021, vol. 92, num. 1, p. 19-31
dc.subject Educació física
dc.subject Esports
dc.title Physical activity using social media during the COVID-19 pandemic: the perceptions of sports science students
dc.type journal article es_ES
dc.date.updated 2022-05-16T18:38:45Z
dc.identifier.doi 10.2478/pcssr-2021-0022
dc.identifier.idgrec 153070
dc.rights.accessRights open access es_ES

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