NAGIOS: RODERIC FUNCIONANDO

The determinants of social CRM entrepreneurship : An institutional perspective

Repositori DSpace/Manakin

IMPORTANT: Aquest repositori està en una versió antiga des del 3/12/2023. La nova instal.lació está en https://roderic.uv.es/

The determinants of social CRM entrepreneurship : An institutional perspective

dc.contributor.author	Al-Omoush, Khaled Saleh
dc.contributor.author	Simón Moya, Virginia
dc.contributor.author	Al-ma'aitah, Mohammad Atwah
dc.contributor.author	Sendra García, Javier
dc.date.accessioned	2022-05-25T17:15:21Z
dc.date.available	2022-05-25T17:15:21Z
dc.date.issued	2021
dc.identifier.citation	Al-Omoush, Khaled Saleh Simón Moya, Virginia Al-ma'aitah, Mohammad Atwah Sendra García, Javier 2021 The determinants of social CRM entrepreneurship : An institutional perspective Journal of Business Research 132 21 31
dc.identifier.uri	https://hdl.handle.net/10550/82984
dc.description.abstract	Despite a growing interest in social media adoption by corporations, there is minimal knowledge about the drivers of social customer relationship management (SCRM). This study examines the determinants of SCRM entrepreneurship from an institutional perspective and specifically from the banking sector. Data on 19 banks were obtained from 183 responses to a questionnaire. These data were analyzed using Partial Least Square (PLS) path modeling. The findings show that organizational and technological contexts have a significant positive impact on SCRM entrepreneurship. The results also reveal a significant impact of institutional normative and coercive pressures on SCRM entrepreneurship. The findings of this study provide researchers and practitioners with a deeper understanding of how external institutional pressures and internal organizational and technological contexts can interact to create SCRM entrepreneurship. Furthermore, this study contributes to knowledge about the motivations and methods of SCRM adoption and evaluation.
dc.language.iso	eng
dc.relation.ispartof	Journal of Business Research, 2021, vol. 132, p. 21-31
dc.subject	Economia social
dc.subject	Emprenedoria
dc.subject	Institucions públiques
dc.title	The determinants of social CRM entrepreneurship : An institutional perspective
dc.type	journal article	es_ES
dc.date.updated	2022-05-25T17:15:21Z
dc.identifier.idgrec	153804
dc.rights.accessRights	open access	es_ES