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Sim Handbook - A practical guide for applying Social Marketing in the disability sector

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IMPORTANT: Aquest repositori està en una versió antiga des del 3/12/2023. La nova instal.lació está en https://roderic.uv.es/

Sim Handbook - A practical guide for applying Social Marketing in the disability sector

dc.contributor.author	Canales Ronda, Pedro
dc.contributor.author	Hernández Fernández, Asunción
dc.contributor.author	Küster Boluda, Inés
dc.contributor.author	Vila López, Natalia
dc.contributor.author	Bernardo, Ana
dc.contributor.author	Leitão, Graça
dc.contributor.author	Lopes, José
dc.contributor.author	Marto, Anabela
dc.contributor.author	Oliveira, Cláudia
dc.contributor.author	Goranova, Maria
dc.contributor.author	Grudeva, Petya
dc.contributor.author	Speranza, Camilla
dc.contributor.author	Suggs, Suzanne
dc.date.accessioned	2022-06-20T08:38:05Z
dc.date.available	2022-06-21T04:45:07Z
dc.date.issued	2021	es_ES
dc.identifier.uri	https://hdl.handle.net/10550/83213
dc.description.abstract	This handbook is one of the outputs of the SIM project, funded by the European Erasmus+ Programme (grant ID 2019-1-PT01-KA204-060716), which tackles the need to improve the social inclusion of disadvantaged groups, specifically those with disabilities. The handbook can be used as guided course curriculum or as a self-study book. The handbook will contribute to social sector to integrate a methodology very useful to tackle problems from a practical perspective. THE HANDBOOK IS DESIGNED FOR: • Social educators in charge of improving the competences of disadvantaged groups (midstream level) and their supervisors (strategic level). In other words, people working in social inclusion about social inclusion programmes as well as front line professionals. • University Professors who integrate it into their curricula of marketing, health, and social marketing studies. THE HANDBOOK IS AIMED TO BENEFIT: • Midstream level professionals: social educators such as social workers, psychologists, occupational therapists and employment mediators which directly work improving the competences of people with disabilities. The relationships developed in the disability sector between front-line professionals and customers are unique, genuine and long-lasting; and • Upstream level professionals: decision takers, managers of organizations, training program developers who supervise the tasks of educators, providing the training needed organizational resources. THE HANDBOOK WILL IMPROVE THE COMPETENCES OF SOCIAL EDUCATORS AND COORDINATORS TO: a) social marketing techniques and strategies; b) the English language; c) dealing with social inclusion problems from a different perspective; d) critical thinking; e) searching for and making use of relevant, trustworthy information	es_ES
dc.language.iso	en	es_ES
dc.title	Sim Handbook - A practical guide for applying Social Marketing in the disability sector	es_ES
dc.type	book	es_ES
dc.subject.unesco	UNESCO::CIENCIAS ECONÓMICAS	es_ES
dc.accrualmethod	-	es_ES
dc.embargo.terms	0 days	es_ES
dc.relation.projectID	2019-1-PT01-KA204-060716	es_ES