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Video and Emotionality in the Social Network Sites during Elections : the general election campaign of April 2019 in Spain.

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Video and Emotionality in the Social Network Sites during Elections : the general election campaign of April 2019 in Spain.

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dc.contributor.author López Olano, Carlos
dc.contributor.author Sánchez Castillo, Sebastián
dc.contributor.author Peris Blanes, Àlvar
dc.date.accessioned 2022-06-27T10:02:49Z
dc.date.available 2022-06-27T10:02:49Z
dc.date.issued 2022
dc.identifier.citation López Olano, Carlos Sánchez Castillo, Sebastián Peris Blanes, Àlvar 2022 Video and Emotionality in the Social Network Sites during Elections : the general election campaign of April 2019 in Spain. Catalan Journal of Communication & Cultural Studies 14 1 99 118
dc.identifier.uri https://hdl.handle.net/10550/83267
dc.description.abstract This is a study on videos generated or shared on Facebook, Twitter and Instagram by the main political parties' candidates during the general election campaign for the government of Spain in April 2019. Using a quantitative analysis and a statistical approach, the means of audiovisual persuasion used by the candidates are analysed, addressing their emotional nature. It is shown that the traditional political parties in their campaigns use audiovisual formats that are less emotional than those of the new emerging parties. Secondly, a clear difference can be seen among the leaders in their use of audiovisual formats to convey their messages.
dc.language.iso eng
dc.relation.ispartof Catalan Journal of Communication & Cultural Studies, 2022, vol. 14, num. 1, p. 99-118
dc.subject Eleccions
dc.subject Comunicació i tecnologia
dc.title Video and Emotionality in the Social Network Sites during Elections : the general election campaign of April 2019 in Spain.
dc.type journal article es_ES
dc.date.updated 2022-06-27T10:02:49Z
dc.identifier.doi 10.1386/cjcs_00061_1
dc.identifier.idgrec 153998
dc.rights.accessRights open access es_ES

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