NAGIOS: RODERIC FUNCIONANDO

The political irruption of short video : is TikTok a new window for Spanish parties?

Repositori DSpace/Manakin

IMPORTANT: Aquest repositori està en una versió antiga des del 3/12/2023. La nova instal.lació está en https://roderic.uv.es/

The political irruption of short video : is TikTok a new window for Spanish parties?

Mostra el registre parcial de l'element

dc.contributor.author Gámir Ríos, José Vicente
dc.contributor.author Sánchez Castillo, Sebastián
dc.date.accessioned 2023-01-12T11:22:50Z
dc.date.available 2023-01-12T11:22:50Z
dc.date.issued 2022
dc.identifier.citation Gámir Ríos, José Vicente Sánchez Castillo, Sebastián 2022 The political irruption of short video : is TikTok a new window for Spanish parties? Communication & Society 35 2 37 52
dc.identifier.uri https://hdl.handle.net/10550/84953
dc.description.abstract This paper analyses the use of TikTok by the main Spanish parties. The article studies the intensity of use of the short video social network by the accounts of the Partido Popular, Vox, Podemos and Ciudadanos, their narratives and themes, and the views obtained based on them. The research applies a content analysis to the videos published by these groups from account creation until the end of 2020, a period in which the PSOE had no presence. The corpus amounts to 182 units of analysis. The results show that the partisan use of TikTok is still in its infancy and that its intensive use is limited to newly emerging parties, with more favourable results for the most polarised groupings. Moreover, the parties do not adapt to the platform's own narrative codes, without this influencing the impact of their publications; the thematic diversity does have an impact, however. In general, the ideological orientation of the videos is greater than the sectoral orientation, in line with the polarisation in which Western democracies are immersed.
dc.language.iso eng
dc.relation.ispartof Communication & Society, 2022, vol. 35, num. 2, p. 37-52
dc.subject Mitjans de comunicació de massa
dc.subject Xarxes socials
dc.title The political irruption of short video : is TikTok a new window for Spanish parties?
dc.type journal article es_ES
dc.date.updated 2023-01-12T11:22:50Z
dc.identifier.doi 10.15581/003.35.2.37-52
dc.identifier.idgrec 153957
dc.rights.accessRights open access es_ES

Visualització       (253.8Kb)

Aquest element apareix en la col·lecció o col·leccions següent(s)

Mostra el registre parcial de l'element

Cerca a RODERIC

Cerca avançada

Visualitza

Estadístiques