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Segmenting customers according to online word-of-mouth about hotels
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Segmenting customers according to online word-of-mouth about hotels
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| dc.contributor.author | Moliner Velázquez, Beatriz | |
| dc.contributor.author | Fuentes Blasco, Maria | |
| dc.contributor.author | Gil Saura, Irene | |
| dc.date.accessioned | 2023-02-01T15:01:35Z | |
| dc.date.available | 2023-02-01T15:01:35Z | |
| dc.date.issued | 2021 | |
| dc.identifier.citation | Moliner Velázquez, Beatriz Fuentes Blasco, Maria Gil Saura, Irene 2021 Segmenting customers according to online word-of-mouth about hotels Service Business 15 103 130 | |
| dc.identifier.uri | https://hdl.handle.net/10550/85232 | |
| dc.description.abstract | There is a renewed interest in the study of online word-of-mouth behavior due to the increasing use of the Internet and the development of social networks. This paper focuses on the receiver perspective to analyze the unequal influence of the antecedents of online consumer searches. The main purpose is to detect the heterogeneity of the effect of different motivations (convenience, risks reduction and social reassurance) and the volume of comments on the willingness to check online reviews. Based on 393 guests of hotels, a mixture regression model indicates the existence of three internally consistent segments, which reveal the varying influence on consumer intentions to look at online comments. | |
| dc.language.iso | eng | |
| dc.relation.ispartof | Service Business, 2021, vol. 15, p. 103-130 | |
| dc.subject | Benestar social | |
| dc.subject | Mercat Investigació | |
| dc.title | Segmenting customers according to online word-of-mouth about hotels | |
| dc.type | journal article | es_ES |
| dc.date.updated | 2023-02-01T15:01:35Z | |
| dc.identifier.doi | 10.1007/s11628-020-00435-4 | |
| dc.identifier.idgrec | 142739 | |
| dc.rights.accessRights | open access | es_ES |
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