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Interaction between extrinsic and intrinsic online review cues: perspectives from cue utilization theory

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Interaction between extrinsic and intrinsic online review cues: perspectives from cue utilization theory

dc.contributor.author	Kakaria, Shobhit
dc.contributor.author	Simonetti, Aline
dc.contributor.author	Bigné Alcañiz, J. Enrique
dc.date.accessioned	2023-03-06T08:41:37Z
dc.date.available	2023-03-07T05:45:06Z
dc.date.issued	2023	es_ES
dc.identifier.citation	Kakaria, S., Simonetti, A. & Bigne, E. Interaction between extrinsic and intrinsic online review cues: perspectives from cue utilization theory. Electron Commer Res (2023).	es_ES
dc.identifier.uri	https://hdl.handle.net/10550/85644
dc.description.abstract	We examine the interaction efects of linguistic style and verifcation of online reviews in terms of their valence on purchase intention for search and experiential products. We adopt the cue utilization framework to examine the interplay between the extrinsic cues of online reviews—content style (general versus specifc), verifed purchase (VP) badge (present versus absent), and valence (positive versus negative)—in two product categories—search product (tablet) and experiential product (trip package)—using an experimental design. The fndings of the frequentist and Bayesian analyses show that valence supersedes other attributes’ impacts on purchase intention in both product categories. Variations in the content style of the reviews have minor infuences on purchase intention. The presence of a VP badge on a review has a negligible infuence on purchase intention across both product categories. Valence-content style and valence-VP badge interactions signifcantly afect purchase intention. Based on these fndings, implications are discussed.	es_ES
dc.language.iso	en	es_ES
dc.publisher	Springer	es_ES
dc.subject	e-commerce platforms	es_ES
dc.subject	online consumer reviews	es_ES
dc.subject	purchase intention	es_ES
dc.subject	cue utilization theory	es_ES
dc.subject	consumer behavior	es_ES
dc.title	Interaction between extrinsic and intrinsic online review cues: perspectives from cue utilization theory	es_ES
dc.type	journal article	es_ES
dc.subject.unesco	UNESCO::CIENCIAS ECONÓMICAS	es_ES
dc.identifier.doi	10.1007/s10660-022-09665-2	es_ES
dc.accrualmethod	S	es_ES
dc.embargo.terms	0 days	es_ES