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Explaining the willingness of consumers to bring their own reusable coffee cups under the condition of monetary incentives

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Explaining the willingness of consumers to bring their own reusable coffee cups under the condition of monetary incentives

dc.contributor.author	Nicolau, Juan Luis
dc.contributor.author	Stadlthanner, Katja Anna
dc.contributor.author	Andreu Simó, Luisa
dc.contributor.author	Font, Xavier
dc.date.accessioned	2023-03-13T08:22:56Z
dc.date.available	2023-03-14T05:45:06Z
dc.date.issued	2022	es_ES
dc.identifier.citation	Nicolau,Juan Luis; Stadlthanner,Katja Anna; Andreu,Luisa et al. Explaining the willingness of consumers to bring their own reusable coffee cups under the condition of monetary incentives. J. Retail. Consum. Serv., 66. (2022).	es_ES
dc.identifier.uri	https://hdl.handle.net/10550/85766
dc.description.abstract	An increasing number of hospitality firms attempt to foster sustainable practices among their customers. Amongst these, incentives for customers to bring their own reusable products stand out. In this study, we first analyse whether consumers are willing to bring a reusable coffee cup (RCC) under the condition of a monetary incentive (qualitative decision) and the minimum discount required for individuals to be willing to use an RCC (quantitative decision). Second, we analyse the explanatory factors impacting these two decisions. Several factors are proposed to explain an individual's willingness to bring an RCC including their environmental knowledge and involvement, and personal restrictions for using an RCC. An empirical application, conducted on 1,371 individuals using a Heckit model, allows us to conduct a joint modelling and provide a novel methodological contribution to the study of the willingness, and barriers, of individuals towards the use of RCCs in the coffee shop industry.	es_ES
dc.language.iso	en	es_ES
dc.publisher	Elsevier	es_ES
dc.subject	environmental sustainability	es_ES
dc.subject	reusable products	es_ES
dc.subject	discount	es_ES
dc.subject	monetary incentive	es_ES
dc.subject	sustainable consumption	es_ES
dc.title	Explaining the willingness of consumers to bring their own reusable coffee cups under the condition of monetary incentives	es_ES
dc.type	journal article	es_ES
dc.subject.unesco	UNESCO::CIENCIAS ECONÓMICAS	es_ES
dc.identifier.doi	10.1016/j.jretconser.2022.102908	es_ES
dc.accrualmethod	S	es_ES
dc.embargo.terms	0 days	es_ES