La presencia del factor innovador en el productor agrario en la Comunidad Valenciana. Herramientas para favorecer la innovación en la dialéctica rural-urbana
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Pérez Ledo, Pau; Segovia Pérez, Mónica
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Aquest document és un/a article, creat/da en: 2021
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This sociological study focuses on rural innovation. Farmers are the main actors of innovation in the agricultural sector. This study focuses on the socio-economic profile of the Valencian farmer and his/her attitude towards innovation. Adopting a position inclined to innovate depends on multiple factors that influence bussiness management. This paper uses data from a farmers' survey carried out in the Valencia region, that considers the socioeconomic factors that make farmers take a position favorable to innovation. Later, the study focuses on a typical profile of innovative producers, according to their characteristics, taking into account market orientation, learning orientation and innovative attitude. The results show a positive contribution of level of education and location in urban areas (access to knowledge and services) to the innovative attitude. |
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