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Do innovation and sustainability influence customer satisfaction in retail? A question of gender

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Do innovation and sustainability influence customer satisfaction in retail? A question of gender

dc.contributor.author	Marín García, Antonio
dc.contributor.author	Gil Saura, Irene
dc.contributor.author	Ruiz Molina, María Eugenia
dc.date.accessioned	2023-04-03T07:10:58Z
dc.date.available	2023-04-04T04:45:05Z
dc.date.issued	2022	es_ES
dc.identifier.citation	Antonio Marín-García, Irene Gil-Saura & María-Eugenia Ruiz-Molina (2022) Do innovation and sustainability influence customer satisfaction in retail? A question of gender, Economic Research-Ekonomska Istraživanja, 35:1, 546-563.	es_ES
dc.identifier.uri	https://hdl.handle.net/10550/85998
dc.description.abstract	As a consequence of advances in the digitisation process and increased consumer awareness of social, economic and environmental issues, more and more companies are embarking on innovative and sustainable initiatives in response to these new demands. However, given the nature and scope of these practices, research in this direction has not reported clarifying results to date, especially when pursuing a marketing approach to their analysis. Through this research, it is intended to test a model that makes it possible to analyse the effect of innovative and sustainable actions on retail and explain their contribution to customer satisfaction. To do this, this research is based on those studies stating that the progress in retailing is based on two main pillars: innovation and sustainability. From a sample of 510 customers across three retail business formats, empirical evidence has been obtained that both innovation and sustainability drive customer satisfaction, but in a different way according to gender, evidencing the moderating nature of this last variable when explaining satisfaction. In this way, the study highlights that the path to achieving satisfaction in retail trade requires the promotion of both innovative (product, marketing and relational innovation) and sustainable (environmental, social and economic) practices, especially in the case of women.	es_ES
dc.language.iso	en	es_ES
dc.publisher	Routledge, Taylor & Francis Group	es_ES
dc.subject	innovation	es_ES
dc.subject	sustainability	es_ES
dc.subject	satisfaction	es_ES
dc.subject	gender	es_ES
dc.subject	retail	es_ES
dc.title	Do innovation and sustainability influence customer satisfaction in retail? A question of gender	es_ES
dc.type	journal article	es_ES
dc.subject.unesco	UNESCO::CIENCIAS JURÍDICAS Y DERECHO	es_ES
dc.identifier.doi	10.1080/1331677X.2021.1924217	es_ES
dc.accrualmethod	S	es_ES
dc.embargo.terms	0 days	es_ES