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Pérez Monteagudo, Ainara; Currás Pérez, Rafael | |||
Aquest document és un/a article, creat/da en: 2022 | |||
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This research has three objectives: to identify whether there are motivational differences between attending live and online music festivals, to know whether these motivations vary according to the sociodemographic characteristics of the attendees, and to analyse the perceived value-satisfaction-behavioural intention chain for both types of festivals. | |||
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