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Key Strategic Decisions and Their Influences on the Management and Success of the Bank of America Chicago Marathon and the Marathon Valencia Trinidad Alfonso

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Key Strategic Decisions and Their Influences on the Management and Success of the Bank of America Chicago Marathon and the Marathon Valencia Trinidad Alfonso

dc.contributor.author	Paramio Salcines, Juan Luis
dc.contributor.author	Llopis Goig, Ramón
dc.date.accessioned	2023-06-05T08:05:28Z
dc.date.available	2023-06-06T04:45:06Z
dc.date.issued	2022	es_ES
dc.identifier.citation	Paramio-Salcines, J.L.; Llopis-Goig, R. (2022) Key Strategic Decisions and Their Influences on the Management and Success of the Bank of America Chicago Marathon and the Marathon Valencia Trinidad Alfonso. Int. J. Financial Stud. 10, 74	es_ES
dc.identifier.uri	https://hdl.handle.net/10550/87699
dc.description.abstract	City marathons have evolved and grown exponentially in type and popularity, in their managerial complexity, and in terms of their financial impact on their host cities and the attraction of corporate sponsors. Most of the research on city marathons has focused on evaluating their broad economic, urban, tourist, social, sporting, and symbolic effects on host cities. However, less attention has been paid to analyzing key strategic decisions that could account for the evolution and growth of specific marathons and their influences on their management and success. This article, which addresses the cases of the Bank of America Chicago Marathon and the Marathon Valencia Trinidad Alfonso, examines those key strategic decisions that have been taken from their inaugural first editions to present and how effective they have been as regards the management and success of both races. Results show that the international success of both events –in terms of sporting participation, performance, and economic impact– is closely related to critical key decisions taken to improve the design and management of the event; the synergies between the political, business and sporting spheres that the organizational leadership of both races has favored their implementation and, as a consequence, the support received from sponsors. This factor has not only provided both races with financial stability, but it has also contributed to improving how both marathons are managed.	es_ES
dc.language.iso	en	es_ES
dc.publisher	MDPI	es_ES
dc.subject	city marathons	es_ES
dc.subject	key strategic decisions	es_ES
dc.subject	corporate sponsors	es_ES
dc.subject	the Bank of America Chicago Marathon	es_ES
dc.subject	Marathon Valencia Trinidad Alfonso	es_ES
dc.title	Key Strategic Decisions and Their Influences on the Management and Success of the Bank of America Chicago Marathon and the Marathon Valencia Trinidad Alfonso	es_ES
dc.type	journal article	es_ES
dc.subject.unesco	UNESCO::SOCIOLOGÍA	es_ES
dc.identifier.doi	10.3390/ijfs10030074	es_ES
dc.accrualmethod	S	es_ES
dc.embargo.terms	0 days	es_ES
dc.type.hasVersion	VoR	es_ES
dc.rights.accessRights	open access	es_ES