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Gathering pre-purchase information for a cruise vacation with virtual reality: the effects of media technology and gender

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Gathering pre-purchase information for a cruise vacation with virtual reality: the effects of media technology and gender

dc.contributor.author	Martínez Molés, Víctor
dc.contributor.author	Hyungsoo Jung, Timothy
dc.contributor.author	Pérez Cabañero, Carmen
dc.contributor.author	Cervera Taulet, Amparo
dc.date.accessioned	2023-06-27T07:13:15Z
dc.date.available	2023-06-28T04:45:05Z
dc.date.issued	2022	es_ES
dc.identifier.citation	Martínez-Molés, V., Jung, T.H., Pérez-Cabañero, C. and Cervera-Taulet, A. (2022), "Gathering pre-purchase information for a cruise vacation with virtual reality: the effects of media technology and gender", International Journal of Contemporary Hospitality Management, Vol. 34 No. 1, pp. 407-429	es_ES
dc.identifier.uri	https://hdl.handle.net/10550/88549
dc.description.abstract	Purpose This study aims to apply theory on consumer learning in virtual experiences to compare how media technologies (i.e. virtual reality [VR] and standard websites) and users’ gender influence the ways in which tourists gather pre-purchase information. Design/methodology/approach A laboratory experiment with fully immersive VR was conducted to examine consumers’ behavior in gathering pre-purchase information. The sample comprised 128 consumers who had taken a cruise vacation or who were considering purchasing a cruise package in the near future. Findings The results generally reveal the central role of the feeling of presence, which, in turn, positively impacts users’ enjoyment and aspects of consumer learning (i.e. brand attitude, product knowledge and purchase intent). In particular, the results suggest that compared with standard websites, VR facilitated the tourists’ learning as consumers, especially among women, who tend to dominate the information-gathering stage of planning family vacations. Practical implications The results imply that travel agencies and tourism centers working with cruise vacation companies should incorporate VR to make their offers more attractive, especially to women. Originality/value The study was the first to apply theory on consumer learning in the cruise tourism industry, specifically to compare fully immersive VR devices versus standard websites and gauge the effect of gender	es_ES
dc.language.iso	en	es_ES
dc.publisher	Emerald	es_ES
dc.subject	gender	es_ES
dc.subject	presence	es_ES
dc.subject	virtual reality	es_ES
dc.subject	cruise tourism	es_ES
dc.subject	consumer learning	es_ES
dc.subject	virtual experience	es_ES
dc.title	Gathering pre-purchase information for a cruise vacation with virtual reality: the effects of media technology and gender	es_ES
dc.type	journal article	es_ES
dc.subject.unesco	UNESCO::CIENCIAS ECONÓMICAS	es_ES
dc.identifier.doi	10.1108/IJCHM-04-2021-0500	es_ES
dc.accrualmethod	S	es_ES
dc.embargo.terms	0 days	es_ES
dc.type.hasVersion	VoR	es_ES
dc.rights.accessRights	open access	es_ES