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The effects of message framing in CSR advertising on consumers’ emotions, attitudes, and behavioral intentions

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The effects of message framing in CSR advertising on consumers’ emotions, attitudes, and behavioral intentions

dc.contributor.author	Stadlthannera, Katja Anna
dc.contributor.author	Andreu Simó, Luisa
dc.contributor.author	Alector Ribeiro, Manuel
dc.contributor.author	Font, Xavier
dc.contributor.author	Mattila, Anna
dc.date.accessioned	2023-07-07T06:28:15Z
dc.date.available	2023-07-08T04:45:05Z
dc.date.issued	2022	es_ES
dc.identifier.citation	Stadlthannera, K. A.; Andreu, L.; Alector Ribeirob, M.; Font, X.; Mattila, A. (2022). The effects of message framing in CSR advertising on consumers’ emotions, attitudes, and behavioral intentions. Journal of Hispitality Marketing & Management, 31 (7), 777–796.	es_ES
dc.identifier.uri	https://hdl.handle.net/10550/88654
dc.description.abstract	While recent research on sustainability communication demonstrates the relevance of message framing, research on the effects of message framing on consumers’ emotions is scant. Using the Stimulus- Organism-Response (S-O-R) framework, this paper examines the impact of environmental advertisements (stimuli) on two discrete emotions – hope and guilt – (organism) and how these emotions influence consumers’ behavioral intentions (responses). Relying on the prospect theory, this study focuses on positive (gain) and negative (loss) frames. Study 1 shows that, in the context of Corporate Social Responsibility (CSR), a gain message elicits hope while a loss-message triggers guilt. Study 2 shows that both emotions positively influence consumers’ attitudes toward the cause; however, only hope affects attitude toward the company. Attitudes toward the cause and the company, in turn, influence consumers’ behavioral intentions.	es_ES
dc.language.iso	en	es_ES
dc.publisher	Taylor & Francis	es_ES
dc.subject	message framing	es_ES
dc.subject	emotions	es_ES
dc.subject	environmental behavior	es_ES
dc.subject	experimental design	es_ES
dc.subject	stimulus-organism-response framework	es_ES
dc.subject	prospect theory	es_ES
dc.title	The effects of message framing in CSR advertising on consumers’ emotions, attitudes, and behavioral intentions	es_ES
dc.type	journal article	es_ES
dc.subject.unesco	UNESCO::SOCIOLOGÍA	es_ES
dc.identifier.doi	10.1080/19368623.2022.2065399	es_ES
dc.accrualmethod	S	es_ES
dc.embargo.terms	0 days	es_ES
dc.type.hasVersion	VoR	es_ES
dc.rights.accessRights	open access	es_ES