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How to increase company loyalty: using relational variables and sustainable practices to segment the maritime transport sector

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How to increase company loyalty: using relational variables and sustainable practices to segment the maritime transport sector

dc.contributor.author	Justavino Castillo, Milva Eileen
dc.contributor.author	Gil Saura, Irene
dc.contributor.author	Fuentes Blasco, María
dc.contributor.author	Moliner Velázquez, Beatriz
dc.date.accessioned	2023-07-07T07:39:31Z
dc.date.available	2023-07-08T04:45:05Z
dc.date.issued	2022	es_ES
dc.identifier.citation	Justavino Castillo, M. E.; Gil Saura, I.; Fuentes Blasco, M.; Moliner Velázquez, B. (2022). How to increase company loyalty: using relational variables and sustainable practices to segment the maritime transport sector. Economic Research-Ekonomska Istraživanja, 36 (2), 2142830.	es_ES
dc.identifier.uri	https://hdl.handle.net/10550/88658
dc.description.abstract	Intense competition in goods transportation has highlighted theimportance of understanding customers’interests in order to designsuccessful relationship strategies. This study proposes, through asegmentation approach, to identify customer groups based on theirperceptions of sustainable practices and relational variables abouttheir main transport supplier. From a sample of 122 companies, amultiple correspondence analysis was carried out. The results showthat there are three groups of customer companies, which corres-pond to a high, low, and medium relational and sustainabilityapproach. The identified segments are also significantly different interms of time of operation in the maritime sector, type of activity,size, and age. This proposal provides valuable information at themanagerial level on the most influential attributes in the generationof loyalty in the B2B context of the maritime transport sector.	es_ES
dc.language.iso	en	es_ES
dc.publisher	Taylor & Francis	es_ES
dc.subject	B2B relationship	es_ES
dc.subject	sustainable practices	es_ES
dc.subject	logistics value	es_ES
dc.subject	long-termorientation	es_ES
dc.subject	segmentation	es_ES
dc.title	How to increase company loyalty: using relational variables and sustainable practices to segment the maritime transport sector	es_ES
dc.type	journal article	es_ES
dc.subject.unesco	UNESCO::CIENCIAS ECONÓMICAS	es_ES
dc.identifier.doi	10.1080/1331677X.2022.2142830	es_ES
dc.accrualmethod	S	es_ES
dc.embargo.terms	0 days	es_ES
dc.type.hasVersion	VoR	es_ES
dc.rights.accessRights	open access	es_ES