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Does doing good do well? an investigation into the relationship between consumer buying behavior and CSR

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Does doing good do well? an investigation into the relationship between consumer buying behavior and CSR

dc.contributor.author	Kraus, Sascha
dc.contributor.author	Cane, Madeleine
dc.contributor.author	Ribeiro Soriano, Domingo Enrique
dc.date.accessioned	2023-07-10T09:04:14Z
dc.date.available	2023-07-11T04:45:08Z
dc.date.issued	2022	es_ES
dc.identifier.citation	Kraus, S.; Cane, M.; Ribeiro Soriano, D. E. (2022). Does doing good do well? An investigation into the relationship between consumer buying behavior and CSR. Economic Research-Ekonomska Istraživanja, 35 (1), 584-601.	es_ES
dc.identifier.uri	https://hdl.handle.net/10550/88671
dc.description.abstract	Corporate Social Responsibility (CSR) has emerged globally as animportant field of study as corporations increasingly recognize thepositive consequences of ethical behavior in their business opera-tions. However, despite a growing body of literature, results anddefinitions remain somewhat contradictory and fractured. Taking amarketing business ethics perspective, this article examines theinfluence of CSR in firms and its impact on consumer buyingbehavior through a systematic examination of state of the art litera-ture over the past two decades (2000–2020). Our review identifies atheoretical connection between CSR initiatives and positive con-sumer reaction yet a lack of material relevance. Most publicationshave assumed linear and rational decision-making, and comparativestudies addressing contextual factors e.g. culture are lacking.Following from this, our paper addresses the results and implica-tions of CSR activities concerning these elements and creates a newframework through which consumer behavior can be analyzed.	es_ES
dc.language.iso	en	es_ES
dc.publisher	Taylor & Francis	es_ES
dc.subject	corporate social responsibility	es_ES
dc.subject	CRS	es_ES
dc.subject	responsibility	es_ES
dc.subject	business ethics	es_ES
dc.subject	ethical consumerism;	es_ES
dc.subject	consumer purchase behavior	es_ES
dc.title	Does doing good do well? an investigation into the relationship between consumer buying behavior and CSR	es_ES
dc.type	journal article	es_ES
dc.subject.unesco	UNESCO::CIENCIAS ECONÓMICAS	es_ES
dc.identifier.doi	10.1080/1331677X.2021.1970605	es_ES
dc.accrualmethod	S	es_ES
dc.embargo.terms	0 days	es_ES
dc.type.hasVersion	VoR	es_ES
dc.rights.accessRights	open access	es_ES