Introduction to the Special Section: Tourism & Leisure
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Küster Boluda, Inés
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Aquest document és un/a article, creat/da en: 2021
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As Han, Kim and Hyun (2011) point out, companies in tourism & leisure industry strive to create a unique visitors’ experience by improving their service quality to retain international guests. Regardless of the type of tourism and leisure activity in question, the aim of tourism & leisure industry is to get visitors to a destination or event and ultimately get their loyalty (Jeaheng, Al-Ansi and Han 2020). In order to reach this objective, academics have studied those key aspects that can influence the visit to a certain destination or event. In this sense, in this special issue, diverse research has been presented. These papers are not alien to the development of new technologies and how they can help the intentions of visiting a destination. |
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