Mostra el registre parcial de l'element
dc.contributor.author | Frasquet, Marta | |
dc.contributor.author | Miquel Romero, María José | |
dc.date.accessioned | 2023-09-19T08:58:50Z | |
dc.date.available | 2023-09-20T04:45:07Z | |
dc.date.issued | 2021 | es_ES |
dc.identifier.citation | Marta Frasquet, Maria-Jose Miquel-Romero, Competitive (versus loyal) showrooming: An application of the push-pull-mooring framework, Journal of Retailing and Consumer Services, Volume 62, 2021, 102639 | es_ES |
dc.identifier.uri | https://hdl.handle.net/10550/89415 | |
dc.description.abstract | Showrooming is an increasingly popular practic that threatens retailers' performance. This paper adopts the push-pull-mooring framework to understand the shopper decision to purchase online from a different retailer (competitive showrooming) rather than from the same retailer visited to gather information (loyal showrooming). Going beyond the customer motivation to get the best value, we focus on retailer-situational variables (store crowding and quality of salesperson service) and retailer-relational variables (customer satisfaction, trust and loyalty) in the decision on competitive (vs loyal) showrooming. Data was collected via a survey answered by 659 showroomers and analysed using fuzzy-set Qualitative Comparative Analysis (fsQCA) to unveil different patterns of competitive showrooming. Results highlight the role of mooring factors, such as a strong customer-retailer relationship and quality salespersons’ service, in reducing competitive showrooming. | es_ES |
dc.language.iso | en | es_ES |
dc.publisher | Elsevier | es_ES |
dc.subject | competitive showrooming | es_ES |
dc.subject | relationship marketing | es_ES |
dc.subject | salesperson | es_ES |
dc.subject | crowding | es_ES |
dc.subject | value consciousness | es_ES |
dc.title | Competitive (versus loyal) showrooming: an application of the push-pull-mooring framework | es_ES |
dc.type | journal article | es_ES |
dc.subject.unesco | UNESCO::CIENCIAS ECONÓMICAS | es_ES |
dc.identifier.doi | 10.1016/j.jretconser.2021.102639 | es_ES |
dc.accrualmethod | S | es_ES |
dc.embargo.terms | 0 days | es_ES |
dc.type.hasVersion | VoR | es_ES |
dc.rights.accessRights | open access | es_ES |