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Assessing the Sustainability of High-Value Brands in the IT Sector

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Assessing the Sustainability of High-Value Brands in the IT Sector

dc.contributor.author	Alcaide González, María Ángeles
dc.contributor.author	De la Poza, Elena
dc.contributor.author	Guadalajara Olmeda, Natividad
dc.date.accessioned	2023-10-05T10:16:48Z
dc.date.available	2023-10-06T04:45:08Z
dc.date.issued	2019	es_ES
dc.identifier.citation	Alcaide, M. Á., Poza, E. D. La, & Guadalajara, N. (2019). Assessing the sustainability of high-value brands in the IT sector. Sustainability (Switzerland), 11(6).	es_ES
dc.identifier.uri	https://hdl.handle.net/10550/90044
dc.description.abstract	Nowadays, companies have more freedom on how they can report their corporate social responsibility (CSR) actions and outcomes, despite them being increasingly important for how investors and shareholders can obtain knowledge about companies’ non-financial aspects. This is why more importance is being attached to sustainability rankings as an additional tool to seek excellence and distinguish between companies. The main objective of the present research was to analyze the degree of similarity in sustainability valuations among the most important open-access sustainability rankings that have appeared in the last decade (Green Ranking, RepTrack, Global 100 most sustainable corporations, and Finance Yahoo Sustainability). The secondary objective was to study whether these rankings incorporated the most de facto prestigious brands, and the third objective was to learn of the influence of the level of controversy in Finance Yahoo Sustainability scores in technological companies. Our results reveal wide variability among open-access CSR rankings. Not all the most valued brands appear in the sustainability rankings, which indicates the differences between the rankings of brands and CSR rankings. Finally, the level of controversy was found to be an important aspect in companies’ CSR scores.	es_ES
dc.language.iso	en	es_ES
dc.publisher	MDPI AG	es_ES
dc.subject	assessment	es_ES
dc.subject	brands	es_ES
dc.subject	open-access CSR rankings	es_ES
dc.subject	sustainability	es_ES
dc.subject	technology sector	es_ES
dc.subject	level of controversy	es_ES
dc.title	Assessing the Sustainability of High-Value Brands in the IT Sector	es_ES
dc.type	journal article	es_ES
dc.subject.unesco	UNESCO::CIENCIAS ECONÓMICAS	es_ES
dc.identifier.doi	10.3390/su11061598	es_ES
dc.accrualmethod	S	es_ES
dc.embargo.terms	0 days	es_ES
dc.type.hasVersion	VoR	es_ES
dc.rights.accessRights	open access	es_ES