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Decreasing consumer animosity: the relationship between fast food businesses and social conflicts in Latin America and the Caribbean

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Decreasing consumer animosity: the relationship between fast food businesses and social conflicts in Latin America and the Caribbean

dc.contributor.author	Areiza-Padilla, Jose Andres
dc.date.accessioned	2023-10-06T09:39:34Z
dc.date.available	2023-10-07T04:45:06Z
dc.date.issued	2021	es_ES
dc.identifier.citation	Jose Andres Areiza-Padilla \| Collins G. Ntim (Reviewing editor) (2021) Decreasing consumer animosity: The relationship between fast food businesses and social conflicts in Latin America and the Caribbean, Cogent Business & Management, 8:1.	es_ES
dc.identifier.uri	https://hdl.handle.net/10550/90051
dc.description.abstract	Consumer animosity represents discomfort towards foreign goods, services and brands originating in countries with which there is some kind of conflict; in this way, a better understanding of consumer behavior in respect of hostilities between countries is sought. On the other hand, the conflicts in Latin America and the Caribbean are often overlooked in the academic literature, which focuses on studying the major Western economies and the great Asian tigers, given their political, economic and military value; for this reason, consumer animosity studies are mostly conducted in these countries. This study seeks to contribute to the scarce literature on consumer animosity in Latin America, through a current conflict between two South American countries, such as Colombia and Venezuela. The data processed through the PLS, allow us to demonstrate how the Colombian consumer, although he may have animosity towards Venezuela, has a positive image of the fast-food restaurants of Venezuelan origin in Colombia. In this way, this study shows that consumer animosity is not widespread, but must be studied specifically for each type of product, service, or brand.	es_ES
dc.language.iso	en	es_ES
dc.publisher	Taylor & Francis	es_ES
dc.subject	consumer animosity	es_ES
dc.subject	conservatism	es_ES
dc.subject	national identity	es_ES
dc.subject	ethnocentrism	es_ES
dc.subject	image	es_ES
dc.subject	Latin America	es_ES
dc.title	Decreasing consumer animosity: the relationship between fast food businesses and social conflicts in Latin America and the Caribbean	es_ES
dc.type	journal article	es_ES
dc.subject.unesco	UNESCO::CIENCIAS ECONÓMICAS	es_ES
dc.identifier.doi	10.1080/23311975.2021.1911344	es_ES
dc.accrualmethod	S	es_ES
dc.embargo.terms	0 days	es_ES
dc.type.hasVersion	VoR	es_ES
dc.rights.accessRights	open access	es_ES